VERMILLION, S.D. — On a brisk Friday morning in South Dakota, anticipation fills the air as the beloved Coyote Nation prepares to welcome Matt Vitzthum as the 32nd head coach of South Dakota football. The official introduction will take place at a press conference scheduled for 10:30 a.m. in the iconic Dome Club on February 13, 2026.
South Dakotans take immense pride in their state’s athletic legacy, and this announcement is no exception. The event is designed to offer fans and media members a chance to connect with Vitzthum, a long-term asset to the football team and an ambassador of South Dakota’s vibrant sports community.
Matt Vitzthum
Previously, Matt Vitzthum played an integral role on the South Dakota staff, demonstrating commitment and strategic acumen as he mentored the wide receivers in 2024, transitioned to guide the quarterbacks in 2025, and served as Co-Offensive Coordinator. His dedication to excellence is reflected in his promotion to head coach, a move celebrated by both Athletic Director Jon Schemmel and fans across the state.
Jon Schemmel, the esteemed Athletic Director, spoke with enthusiasm about Vitzthum’s new role, emphasizing his deep understanding of the game and the potential he sees in the team under Vitzthum’s leadership. “Matt brings a wealth of knowledge, passion, and a strong vision for the future of South Dakota football,” remarked Schemmel. “We are excited to see his impact in the coming seasons.”
Jon Schemmel
The press conference, open to enthusiasts and members of the media, is more than just a formal introduction. South Dakota sports fans have the rare opportunity to gain insight into Vitzthum’s strategy moving forward. In this interactive session, Jay Elsen of Midco Sports will host a live sit-down with the new coach post-event, engaging audiences with a deep dive into his coaching philosophy and aspirations for the team.
Beyond football, this event underscores the communal spirit prevalent in South Dakota, a state renowned for its friendly people and collective enthusiasm for sports. The press conference symbolizes not only a new chapter for the football program but also highlights the dedication of South Dakotans to their teams.
The event venue, the Dome Club, is a revered space known for hosting significant sporting announcements. Its accessibility for fans and media alike makes it an ideal location for this milestone occasion. It stands as a testament to South Dakota’s commitment to fostering inclusive, fan-engaged sports culture.
Those interested in interactive participation can look forward to personal interactions with Coach Vitzthum. Following the main press event, media representatives will conduct one-on-one conversations with Vitzthum in the CorTrust Club, providing an ideal setting for in-depth dialogue and customized interviews.
Assistant AD for Communications, Steve Carlson, is your point of contact for media inquiries and can be reached via steve.carlson@goyotes.com. This proactive approach ensures clarity and transparency in communication, keeping the broader South Dakota community well-informed and engaged.
For sports fans hoping to keep abreast of all South Dakota Athletics, the department offers continuous updates through its social media platforms on Facebook (/SDCoyotes), X (Twitter) (@SDCoyotes), and Instagram (@sdcoyotes). These channels are key for fans wanting real-time updates and snapshots of Coyote successes.
Bob Nielson
The football world is poised for transformation as Matt Vitzthum takes the helm. His leadership promise shines as a beacon, urging not only the athletes of South Dakota but the entire state to rally together, supporting their team with unfailing loyalty and passion.
South Dakota, a land steeped in natural beauty and cultural history, exhibits pride in its local heroes. Matt Vitzthum’s appointment is a thrilling new phase, promising to merge legacy with forward-thinking strategy. Together, South Dakota’s rich traditions and Vitzthum’s modern vision create a synergy set to propel South Dakota football into a promising future.
This community bonding around athletics mirrors the South Dakotan ethos of strength, unity, and ambition. As fans from across the state gather to witness this pivotal moment in Vermillion, Coyote Nation stands unified, ready for triumphs yet to come.