VERMILLION, S.D. — The vibrant city of Vermillion in South Dakota recently witnessed the promising ascent of Kendra Rich to the position of Assistant Athletic Director for Marketing & Promotions at the University of South Dakota. Energetic and dedicated, Rich has quickly proven her mettle since joining the athletic department in July of 2024. With her roots in Salem, Arkansas, her journey from the business classrooms at the University of Central Arkansas to South Dakota’s bustling sports arenas illustrates a story of ambition and achievement.
Kendra Rich
Vermillion, a city nestled in the southeastern corner of South Dakota, is home to the Coyotes – South Dakota’s pride in collegiate sports. The University of South Dakota, renowned for its robust support for athletic and academic excellence, is proud to have Kendra at the helm of its marketing and promotions strategy. Her new role involves overseeing the marketing department and spirit squads, responsibilities well earned after her substantial triumphs in her previous position.
Kendra has an impressive track record. Under her diligent supervision, the revenue for both the football and women’s basketball programs soared by over 15%. This significant achievement captures the spirit and dedication of the people of South Dakota, a community deeply passionate about sports and education. Her superior work ethic resonates through the halls of the university, uplifted by accolades from distinguished colleagues.
Jarren Duffy
“Kendra made an immediate impact on our external efforts, and I am excited for her to embrace new challenges as an Assistant AD,” stated Jarren Duffy, Associate AD for Fan Engagement. “She continues to elevate the Coyote brand and gameday atmosphere at the University of South Dakota and has earned the opportunity for an expanded role.”
Jon Schemmel
A pivotal moment for the University, the announcement of Rich’s promotion comes with accolades for others who supported her journey. Jon Schemmel, USD’s Athletic Director, whose contract stretches into the 2030-31 season, along with Corey Jenkins, effectively created a nurturing environment for Rich’s development.
Her academic background is as noteworthy as her professional one. A graduate of the University of Central Arkansas, Kendra completed her bachelor’s degree in business administration in 2022, followed by a master’s degree in sport management in 2024. These credentials, combined with her proactive approach, equip her for the new challenges she will face in steering the Coyotes towards greater heights.
- Heritage & Community: With deep roots in sports and academia, USD’s rich history continues to play a pivotal role in South Dakota.
- Energetic Leader: Kendra’s leadership goes beyond numbers, promising an engaging fan experience that drives community involvement.
- Supportive Infrastructure: The state’s robust support system nurtures and promotes talents like Kendra, embedding growth within its culture.
As Kendra steps into this new role, she retains a profound gratitude for the support of her mentors and colleagues. “I’m grateful for the opportunity to step into the role of Assistant AD of Marketing and want to thank Jon Schemmel, Corey Jenkins, and Jarren Duffy for their trust and support. I am excited to continue building on the momentum of Coyote Athletics and help grow the brand and fan experience,” she enthusiastically declared.
South Dakota, with its expansive landscapes and a spirit as open as its skies, finds fresh avenues for advancement in Kendra Rich’s vision. Her work will no doubt contribute not only to the economic vitality of Vermillion but also serve as an exemplar of the potential that thrives within the Heartland.
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