WALL, S.D. – In the heart of South Dakota, the town of Wall is home to one of the most iconic attractions in America: Wall Drug. With its origins tracing back to 1931, this homegrown enterprise continues to draw over two million visitors annually, offering an enticing blend of free ice water, 5-cent coffee, and old-fashioned hospitality. However, as South Dakota’s peak tourist season kicks off, Wall Drug and similar attractions face the complex challenge of workforce management and housing.
Wall Drug
Sarah Hustead, the fourth-generation leader and current vice president of Wall Drug, oversees a seasoned team of approximately 70 year-round employees. However, as visitors flood in during the summer months, Wall Drug hires an additional 120 seasonal workers to manage this influx… more content here