PIERRE, S.D. – The tourism industry in South Dakota has once again proven to be a powerful engine for economic growth and community development. As of 2024, South Dakota’s tourism sector attracted a staggering 14.9 million visitors, marking a 1.4% increase over the previous year. These visitors contributed an impressive $5.09 billion to the state’s economy, a 2.8% rise compared to 2023.
James Hagen, the Secretary of the Department of Tourism, proudly announced these achievements at the 2025 South Dakota Governor’s Conference on Tourism. “We are thrilled with the industry’s steady growth, and these accomplishments reflect our ongoing efforts to market South Dakota across the globe,” said Hagen. “We will continue our strategic efforts to promote South Dakota as a premier vacation destination.”
South Dakota’s tourism industry is more than a revenue generator; it is a vital source of employment and income for thousands. In 2024, the sector supported 58,824 jobs, generating $2.24 billion in income for those families. This remarkable achievement underscores tourism’s critical role in reinforcing South Dakota’s robust economy.
The economic benefits extend beyond personal income. Tourism produced $398.7 million in state and local tax revenue in 2024, effectively reducing the tax burden on South Dakota households by $1,105. “These numbers display the vital role that tourism plays in South Dakota and our local economies,” noted Hagen. The ripple effect of tourism strengthens not only local businesses but also enhances the quality of life for all residents.
South Dakota offers a diverse array of attractions that appeal to a wide audience, from sprawling prairies and majestic mountain ranges to vibrant cultural sites and historic landmarks. The state’s rich heritage and breathtaking landscapes provide a backdrop for a myriad of outdoor activities, making it a magnet for travelers seeking both adventure and tranquility.
In 2024, several factors contributed to the state’s tourism success. A strong fall season, an excellent pheasant hunting season, and a rebound in international visitation, particularly from Canada, played significant roles in driving visitor numbers. These elements combined with the strategic global marketing initiatives have solidified South Dakota’s reputation as a premier tourist destination.
Travel South Dakota, the state’s official tourism arm, has invested heavily in showcasing the region’s unique experiences and adventures. This has attracted a demographic passionate about exploring South Dakota’s natural and cultural riches. The hunting and outdoor adventure opportunities have particularly resonated with international visitors, sparking renewed interest globally.
For those interested in delving deeper into these astounding tourism statistics, the full 2024 Tourism Economics report can be accessed on SDVisit.com. As South Dakota continues to climb the ranks of America’s top tourist destinations, its commitment to preserving, promoting, and enhancing its offerings remains steadfast.
As one of the nation’s healthiest state economies, South Dakota exemplifies how tourism can be leveraged to create job opportunities, generate significant state revenue, and enrich the lives of its citizens. This focus on sustainability and growth ensures a thriving future for both the industry and the state’s inhabitants.
Looking ahead, South Dakota aims to build on the momentum of 2024. Strategic expansions in key markets, coupled with investments in infrastructure and community partnership, will serve as crucial pillars in the state’s tourism agenda. The collaborative efforts among South Dakota’s communities, businesses, and government continue to position the state as an appealing and diverse travel destination for future visitors.
With these continuous efforts, South Dakota is not only a premier vacation destination but also a testament to how tourism can empower economies, support families, and preserve the cultural and natural beauty that people across the globe come to experience.
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