In a significant move that underscores the growth and local focus of South Dakota’s financial institutions, Northern Hills Federal Credit Union (NHFCU) announced the promotion of Misty Winter to the role of Chief Executive Officer. The appointment coincides with NHFCU’s strategic plan to expand its services throughout the state, cementing its commitment to the communities across South Dakota.
Misty Winter, a native of the Rapid City area, offers a fresh and experienced perspective to the role, having dedicated decades of service to the people of western South Dakota. Winter’s journey with NHFCU began in 2023 as the Executive Vice President. Her leadership style emphasizes community involvement and digital development, aligning with the credit union’s goals to embrace technological advancements and broaden its service reach.
South Dakota’s Community Banking Vision
South Dakota, renowned for its breathtaking landscapes and tight-knit communities, now finds itself at the forefront of financial innovation with NHFCU’s expansion. Here, the role of local banking institutions like NHFCU extends beyond traditional financial services; they act as community beacons, nurturing local economies and fostering personal relationships with members.
Misty Winter
The vision set forth by the former CEO, Floyd Rummel III, was to expand on the credit union’s solid foundation. Over his 11-year tenure as CEO, Rummel was instrumental in broadening the credit union’s footprint with new branches in Sturgis, Deadwood, Spearfish, and Belle Fourche, areas pivotal to the Black Hills region’s economic vitality. His legacy includes a future-focused mandate aimed at integrating advanced digital solutions with the credit union’s commitment to community service.
Expanding Digital Services in South Dakota
Under Winter’s leadership, NHFCU is poised to enhance its digital offerings significantly. With the backing of the National Credit Union Association, NHFCU is launching a suite of online and mobile banking services that promise to revolutionize how citizens of South Dakota access financial services. This digital migration ensures that members across the state, from the bustling streets of Sioux Falls to the tranquil landscapes of the Badlands, can enjoy seamless banking experiences.
“Succession planning requires careful consideration,” remarked Floyd Rummel III upon his retirement. “It all begins and ends with our members. We needed to find a leader with ‘boots on the ground’ experience, preferably in our communities, to ensure the emphasis on our members remains. Next, we wanted an individual who could continuously bolster the culture we’ve been building. Lastly, we sought a candidate with the foresight to expand the credit union to serve all of South Dakota. Misty checked all the boxes and then some.”
The South Dakota Factor
NHFCU’s commitment to serving the entire state is not just about convenience; it’s about ensuring all South Dakotans have access to reliable, community-focused financial services. This strategic initiative reflects South Dakota’s values of resilience and connectivity among its communities. The state’s diverse landscape, from the historic monuments of the Black Hills to the fertile plains of the east, provides a unique backdrop for NHFCU’s expansion.
Credit union membership is open to anyone who lives, works, learns, or worships in South Dakota, reinforcing NHFCU’s inclusive approach to community membership. This dedication aims to bridge the gap between rural and urban areas, ensuring comprehensive financial support and education are within everyone’s reach.
Looking Forward
Misty Winter’s strategic vision focuses on merging the latest financial technologies with NHFCU’s longstanding tradition of community support. This combination is set to foster economic growth and bring innovative financial solutions to everyday South Dakotans.
For those interested in NHFCU’s new services or membership details, further information can be found at northernhillsfcu.com or by contacting them directly at [email protected] or via phone at 605-347-4527.
The story of Northern Hills Federal Credit Union is a testament to the continued vitality and dynamism of South Dakota. It’s a story about growth, embracing change, and, most importantly, the unwavering commitment to its people.