South Dakota has emerged as a beacon of tourism success in the United States, with its dynamic landscapes and rich cultural attractions drawing record-breaking numbers of visitors. According to a study conducted by Tourism Economics, South Dakota’s tourism activity soared to an unprecedented high in 2025, with 14.97 million visitors — a 0.38% increase from the previous year.
The economic impact of this influx was equally impressive, as visitors spent a staggering $5.16 billion in 2025, marking a 1.1% rise over 2024. Such figures underscore tourism’s vital role in South Dakota’s robust economy, contributing 4.7% to the state’s total economic output.
Larry Rhoden
South Dakota’s Governor Larry Rhoden highlighted the significance of tourism beyond just visitor spending. “Tourism’s impact extends far beyond visitor spending,” he stated. “This industry supports jobs, strengthens local communities and provides meaningful tax relief for South Dakota families. These results highlight tourism’s essential role in sustaining one of the strongest state economies in the nation.”
With tourism supporting 59,145 jobs statewide and generating $2.3 billion in household income, its social and economic benefits are clear. Local businesses, ranging from hospitality and retail to recreation services, thrived alongside this boom, thus reinforcing the community’s fabric.
James Hagen, South Dakota’s Secretary of the Department of Tourism, acknowledged the resilience of the state’s tourism sector despite facing economic uncertainties and shifting travel behaviors. “That resilience speaks to the appeal of our destinations, the dedication of our tourism partners and the incredible experiences our state offers visitors year-round,” he commented.
The rise in tourism has been partly fueled by the growing demand for domestic travel, an increase in day-trip visitors, and a burgeoning interest in South Dakota’s outdoor and cultural experiences. Notably, recreation spending led the growth, increasing by 4% year over year. Visitors flocked to the state’s iconic attractions such as Mount Rushmore, the Black Hills, and Badlands National Park, all of which offer a wealth of activities for nature enthusiasts and adventure seekers.
Tourism not only benefits those directly engaged in the industry but significantly enhances public revenue streams. In 2025, tourism-related activities generated $406.1 million in state and local tax revenue, representing 16.5% of all sales tax collections.
The success of tourism in South Dakota underscores a broader trend of appreciating local flavors and experiences, from world-class parks and scenic drives to vibrant arts and cultural events. As the state continues to cultivate its tourism offerings, this sector remains a crucial pillar supporting economic prosperity and community well-being.
For further information on experiencing the unique offerings of South Dakota, visitors can plan their trips through the Department of Tourism’s official website.