The Economic Surge: South Dakota’s Record-Breaking Tourism Industry in 2024
PIERRE, S.D. – In 2024, South Dakota’s tourism industry spotlighted the state, driving unprecedented growth and economic contributions. A detailed report from Tourism Economics revealed that South Dakota welcomed 14.9 million visitors in 2024, a 1.4% increase from the previous year. Visitor spending also soared to $5.09 billion, marking a 2.8% rise over 2023. The Secretary of the Department of Tourism, James Hagen, proudly announced these achievements at the 2025 South Dakota Governor’s Conference on Tourism.
“We are thrilled with the industry’s steady growth, and these accomplishments reflect our ongoing efforts to market South Dakota across the globe,” declared Hagen. “We will continue our strategic efforts to promote South Dakota as a premier vacation destination.”
The tourism sector is a cornerstone of South Dakota’s economy, responsible for creating 58,824 jobs, which generated $2.24 billion in household income. Moreover, tourism activities amassed $398.7 million in state and local tax revenue. Notably, this industry reduced the tax burden on household by $1,105, channeling savings to the residents of South Dakota.
James Hagen
South Dakota, renowned for its rich heritage, captivating landscapes, and plethora of outdoor activities, continues to thrive as a sought-after travel destination. Travel South Dakota attributes the 2024 success partly to favorable conditions during fall, a booming pheasant hunting season, and a rebound in international visitors, particularly from neighboring Canada.
James Hagen highlighted, “These numbers display the vital role that tourism plays in South Dakota and our local economies. We are proud of the positive impact this industry has on our communities. Tourism in South Dakota creates jobs, generates state and local revenue, and enhances the quality of life for all South Dakota residents – greatly contributing to the strongest economy in America.”
As tourism remains a leading industry, it not only propels the local economy by supporting businesses but also significantly showcases South Dakota’s unique attractions ranging from the Black Hills to Badlands National Park. The state’s strategic marketing initiatives have successfully lured a vast audience, eager to explore its offerings.
For those looking to experience the breathtaking serenity of South Dakota, the attractions offer a diverse mix from serene scenic drives to thrilling outdoor adventures. The Department of Tourism continues to leverage these assets, ensuring that the entire state benefits from the influx of tourism dollars.
Looking ahead, James Hagen and his department are committed to sustaining and expanding these gains. By constantly innovating promotional strategies, they aim to preserve South Dakota’s position as a premier vacation destination.
Those interested in exploring the full extent of the tourism surge can access the complete 2024 Tourism Economics report here.
As South Dakota continues its journey toward forging stronger economic ties through tourism, the state’s leadership, represented by James Hagen and his team, ensures a compelling future filled with opportunity and growth.